For Immediate Release - by SOUTH DAKOTA STOCKGROWERS ASSOCIATION
August 1, 2008
For more information contact:
Tom Connelley , 605-892-0053
www.southdakotabeefman.com <http://www.southdakotabeefman.com/>
The Challenge No Losers
Consumers were educated about Country of Origin Labeling, townspeople
were united in fun and competition, and two lucky winners went home
with a delicious freezer full of USA beef. The National Day of the American
Cowboy Challenge was a contest between two towns Stephenville,
Texas and Oakdale, Calif., - that both claim to be the Cowboy
Capital of the World. Citizens of both towns sold raffle tickets
to one half of a USA beef carcass, donated by South Dakota Beefman Tom
Connelley , Belle Fourche , S.D.
Connelley says there were many winners and no losers in this friendly
competition that successfully promoted USA beef for America s
ranchers and provided a new method of consumer education about Country
of Origin Labeling. Plus, he says, $34,950 were raised through the sale
of raffle tickets worldwide with the help of the Internet. The
funds will go to the towns to be used for promotion of cowboy heritage
and related activities like youth rodeos, said Connelley.
I was thrilled that Oakdale and Stephenville were game for this
new challenge, said Connelley. Oakdale slipped by Stephenville
to claim the title by just 153 tickets. South Dakota Beefman will present
the Oakdale Cowboy Museum a trophy, giving them the title Cowboy
Capital for the year. Both towns worked very hard to sell
tickets and had a great time competing for the title. Oakdale will enjoy
their victory but I expect them to have to work even harder next year
to defend their status. There are many cowtowns across America
that I hope will plan to join the competition in future years.
Connelley says the biggest winner in the challenge is the US cattle
producer because as townspeople in the competing towns sold raffle tickets,
they helped educate consumers about USA beef. Country of Origin
Labeling will be enacted on October 1, and its up to us, cattle
producers, to reach out to consumers to tell them about it, and explain
the benefits of buying USA beef!
There are many ways to promote one of the most delicious, safe
and healthy foods in the world USA beef - we are limited only
by our imagination, said Connelley, whose beef is synthetic hormone
free, antibiotic free, natural beef, dry aged for tenderness. You
know the best by the taste, he says.
Find Beefman and his USA beef on the web at www.southdakotabeefman.com
<http://www.southdakotabeefman.com/> .
Organizations representing over 14,500 USA cattle producers
helped make the challenge possible: South Dakota Stockgrowers Association,
US Cattlemans Association. , Montana Cattlemens Association,
Independent Cattlemen of Texas, Kansas Cattlemens Association
and Independent Cattlemen of Nebraska. Debruycker Charolais also sponsored
the challenge.